Courses

Brand Management, Google Analytics, Search Engine Optimization (SEO), Digital Marketing, Small Busin

This course is about mastering those fundamentals. Join instructor David Booth as he covers how to make improvements that boost your website's visibility on search engines, attracting the right kind of traffic to the right pages on your site.


Description

Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords) the industry-leading PPC platform. First, explore how Google Ads works and how it fits with what your business—and your customers—need. Then learn how to set up a new Google Ads account and start researching your keywords: the foundation of all great advertisements. After he demonstrates how to set up a new campaign and write your first ad, instructor Brad Batesole shows how to use Google Ads reporting and Google Analytics to monitor your campaign's performance. Brad also shows how to optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI). Finally, go beyond the basics with ad extensions—a feature which can increase your click-through rate by several percentage points.

Name Brand Management, Google Analytics, Search Engine Optimization (SEO), Digital Marketing, Small Busin
Language English
Duration 3:06 hours
Sector IT-ITES
Price (INR) FREE
Availablity Available full time
Certification Availability from Knowledge Partner Available
Certification Availability from eSkillIndia Not Available
Pre-Qualification Any

Course Rating

Average Rating:5.0

*   The QP alignment of the course is provided by the Knowledge Partner and the course may not cover the QP in entirety.