Courses

Social Media Marketing: Strategy and Optimization

Proving social media return on investment (ROI) is one of the toughest challenges facing marketers. This course helps you transcend vanity metrics, such as number of likes, to demonstrate precisely how social media creates value for your organization.


Description

Learn a three-step recipe for optimizing your social media marketing mix. Get a fresh perspective on your content, your choice of platform, and your strategy. Join digital communication strategist Martin Waxman for this illuminating short course that will get even the most experienced marketers out of a social media rut. Learn how to analyze what's working—and what's not—with SWOT analysis, and adapt your plan to capitalize on your strengths. Then Martin reviews the latest developments on Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, Snapchat, and TikTok, so you understand how to position your brand correctly on each platform. Plus, learn how to turn strategy into action and create paid and organic content and stories that connect.

Name Social Media Marketing: Strategy and Optimization
Language English
Duration 0:54 hours
Sector IT-ITES
Price (INR) FREE
Availablity Available full time
Certification Availability from Knowledge Partner Available
Certification Availability from eSkillIndia Not Available
Pre-Qualification Any

Course Rating

Average Rating:5.0

*   The QP alignment of the course is provided by the Knowledge Partner and the course may not cover the QP in entirety.