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Display Advertising

Display advertising is defined by banner ads (graphic or text), that appear in specifically designated areas of a website or social media platform (Facebook, Instagram, Twitter etc.). Digital display advertising comes in a variety of different forms, but at its core, it revolves around the same prin


  MODULE 1                                                                                     (Introduction to Display Advertising)                                                    MODULE 2                                                                                                                                        (Native Advertisements) KEY TAKEAWAYS 1. We got to know that first display advertisement graced the internet on October 27, 1994, on HotWired.                                                                                                                  2. We learnt the exact definition of display advertising.                                                         3. Display ads can target any website, its cost effective, variety of sizes are available and can show ads on wide variety of sizes and great branding tool. 1. We learnt how we can run all the campaigns or display advertisements on our own using google ads.                                                                                2. We learnt costing models in display ads, i.e. CPM, CPC, CPA and CPL.                                                    3. We learnt how the costing model works or functions. Also, display ads are omnipresent.
Name Display Advertising
Language English
Duration 0:40 hours
Sector Management
Price (INR) ₹299
Availablity Available full time
Certification Availability from Knowledge Partner Available
Certification Availability from eSkillIndia Not Available
Assessment Availability from Knowledge Partner Available
Pre-Qualification Any

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